Wednesday, January 23, 2013

Lauren Traub Teton & in the International Herald Tribune

Skiing vs. Snowboarding: What’s the Coolest Mountain Sport Now?

from IHT Rendezvous, The International Herald Tribune / The Global Edition of the New York Times
"Has Snowboarding Lost its Edge?" in his blog post for  The International Herald Tribune 

Lauren Traub Teton, founder of the SnowboardSecrets family of snowboard websites posted this response.

What can save snowboarding?
How about encouraging "grown-ups" to snowboard?
Unlike teaching 7 year-olds as Burton is doing, adults have their own money and cars and will become good customers in their own right.

Learning to snowboard is well within the realm of physical possibility for adults over 40, even those who have never skied. Having both feet locked in makes the muscles around the knee strong. Properly designed snowboard wrist protection should be worn, as beginner snowboarders have a four times greater chance of a wrist injury than more experienced riders. Other snowboard protective gear is helpful and can make the difference between pain and pleasure.

There are 530,530 snowboarders age 45 and older, as extrapolated from SIA figures. Yet we are invisible: nothing is marketed to our demographic. We never see people who look like us in advertisements for snowboard gear. When some savvy companies start marketing and catering to us with respect, we will support them.

Lauren Traub Teton
Snowboard Safety Advocate and

Hyperlinks in the body of the text were added to this blog post for readers' convenience and did not appear in the original post.

Flexmeters Gloves with Wrist Guards built-in and Azzpadz Tailbone Protector are two ways to make snowboarding safer. Video here.

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