Under Armour 3rd Rail Jam Competition has Eight Stops on its “Snow Meets Hip-Hop” Nationwide Party Tour with DJ Image
Hip-hop parties on snow. Snowboard and ski rail contest and party with art and hip-hop music contest on the slopes. Eight resort stops nationwide starting with Killington Vermont on New Years Day 2011 and Mountain Creek, Vernon, NJ on January 8.
By Lauren Traub Teton
Under Armour 3rd Rail Jam Winter Tour invites all to join the excitement as the nation’s best amateur skiers and snowboarders compete at eight national rail jam contest parties at ski resorts across the nation. “This is the only contest series that includes a live hip-hop music contest all day called The “Battle Below Zero,” and on-snow graffiti” says tour impresario and multi-entrepreneur Timmy Grins.
Up to 150 riders and skiers will compete at each stop in a competition conducted in true jam format, meaning contestants take as many turns as they can fit in riding the handrail setup during the contest. Judges are stationed at each feature to provide the best scoring coverage possible. Each of four divisions will be competing for cash and prizes and there are music and dance after-parties at each stop on the tour.
“Rail Jams are the best event going for snow sport spectators” says Lauren Traub Teton, editor of SnowboardSecrets.TV and a sponsor of the tour. “Non-stop snowboard and ski derring-do riding on handrails, irresistible dance music, everyone dressed to the nines, and tons of swagger, all right before your eyes. It’s better than Cirque du Soleil! You don’t even have to be a skier or snowboarder to come out and check out this action, the rail jam is usually a short walk from the base lodge” says Ms. Teton. She adds “dress warmly and wear thick soled boots.”
The eight stops this season are:
- January 1, Killington, VT
- January 8, Mountain Creek, N.J.
- January 22, Raging Buffalo, Ill.
- January 29, Echo Mountain, Colo.*
- February 5, Arizona Snowbowl, Ariz.*
- February 12, Bogus Basin, Idaho*
- February 19, Mountain High, Calif.
- February 26, Beech Mountain, N.C.
New venues to the 3rd Rail Jam this year are Killington, VT, Echo Mountain, CO, Arizona Snowbowl, and Bogus Basin, in Boise, Idaho. Each resort will design its own rail setup, and Under Armour will be awarding gear to the resort terrain park teams who create the sickest rail array. In past years Mountain Creek, NJ, Mountain High, CA, and Beech Mountain, NC had outstanding rail designs for the 3rd Rail Jam.
Hip-hop culture reigns supreme at the Under Armour 3rd Rail Jam with live painting demos by graffiti crews and a freestyle music competition. The “Battle Below Zero” will have as many as eight MCs performing their best tracks and being judged on their swagger, flow, style, lyricism, and their ability to rock the crowd. Snowboarder Joe Valerie of Milford, NJ is the on-snow Master of Ceremonies.
Judges of the music competition are D.J. Dolamarx of “the coffin” radio show, DJ Image, a Bum Squad DJ, meaning he is one of the top 400 DJs in America and the world, and Timmy Grins, artist, entrepreneur and Tour Producer. A customized online radio station has been created for the tour with Slacker. The 3rd Rail Jam station is filled with original hip-hop, rock, funk, and soul taken completely from DJ Image’s impressive 20,000-plus record collection. Listen at www.Slacker.com/3rdrailjams.
Event sponsors include some of the biggest names in fashion, action sports and technology such as Under Armour, Kangol, Bern, Beats by Dr. Dre, 33Third, Grenade, Launch Snowboards, and SnowboardSecrets.TV. The event’s energy continues as each rail jam is followed by pulsating after-parties that feature hot DJs, break dance crews and live hip-hop performances At each stop of the tour, sponsors will showcase their latest product lines and conduct giveaways for attendees.
Tour Promoter Timmy Grins throws down the gauntlet when he says “We intend to upset the set-up. We're carving out our own lane. For those who want to get in, we've got plenty of room for you. And if you don't, that's fine, you just won't be on the V.I.P. list for the after-party. But your girl will!”
The competition has four divisions: 15 and under, all girls, best of breed and skiers. Entry fee is $25, and $5 of each fee is donated to Amped 4-A-Cure, Cancer Research Foundation that uses music to help fight Cancer To register for the 3rd Rail events, go to www.3rdrailjam.com.
When asked how the contest came to be, Timmy Grins said “Patrick Hession, had an idea about trying to create a hip-hop/snow sport competition back in 2008. I do a lot of hip hop based events, and I always looked at skate and snow culture as a seamless progression of the hip hop lifestyle. You can see hip hop on the mountain and in the skate parks, and it's just a matter of giving it a forum. Which is what we’re doing with the 3rdRail Jam Series.
“How to Do the Rail Jam” video by SnowboardSecrets.TV tells you what to wear and where to stand to enhance your rail jam spectator experience.
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